Pretty Damned Fast is a digital magazine dedicated to women’s cycling. I co-founded PDF in 2014. In my role at PDF, I produced editorial flat content and photo shoots as well as oversaw all visual design. Pretty Damned Fast was prized for its glossy style and was called “the leading tastemaker in women’s cycling fashion” by Bicycling Magazine. Since stepping down in 2016, PDF has transformed into something more utilitarian.