Art School was a short form docu-series I produced and directed for Tyler the Creator’s app Golf Media. It was a project that I developed to educated Tyler’s largely artistic fan base on how to succeed in the art world. The series followed four artists from different media and told the story of how they got their break and continue to work as professional artists. In addition to producing and directing the series, I also oversaw post-production, music licensing, and graphic design.
Please enjoy the promos for the first 3 episodes. Full episodes available on request.
At Whalerock Industries, one of my main responsibilities is working with Kim Kardashian West’s beauty and fragrance brand. I art direct, style, and photograph their products for social campaigns. This project spans both photo and video.
At Whalerock Industries, one of my main responsibilities is working with Kim Kardashian West’s beauty brand. I art direct, style, and photograph all of their products for social campaigns. This project spans both photo and video.
Country Cravings is a recipe based series created for Country Music Television. At Whalerock Industries, I work with CMT in order to help increase and diversify their social media following. This series adds a lifestyle element to the brand.
Tyler the Creator’s app Golf Media was a visual explosion of digital series, performance videos, articles, and comics. It was the launching point for The Jellies now on Adult Swim and Nut + Bolts now on Viceland. I was brought on in order to help produce and develop content that would increase activation on the app. While working on Golf, we produced the podcast Exit Strategy, and added in fun flat content features, such as quizzes, trivia, and horoscopes. I also produced and directed a short form docu-series titled Art School . More on the here.
Kourtney Kardashians app focuses on her interest in health and wellness. The app features workout videos, healthy recipes, skincare tips, personal journals, and more. The website won the 2018 People’s Choice Webby. I have worked as a photo editor and producer for KOURT since its launch in 2015.
Dough Box is a pizza shop located in El Sereno, Los Angeles. Chef Alexandra Gonzales wanted to create an editorial and lightbox installation that combined her Mexican roots with the traditional Italian feel of her Chicago deep dish pizza.
Kendall Jenner’s personal app and website was an insider look into the life of a supermodel. The app featured a mix of fashion stories, journal entries, runway recaps, and travel diaries. The app was nominated for a Webby in 2016. I worked on Kendall’s app and website as a photo editor, illustrator, and producer from its launch in 2015 to its close in 2017.
Pretty Damned Fast is a digital magazine dedicated to women’s cycling. I co-founded PDF in 2014. In my role at PDF, I produced editorial flat content and photo shoots as well as oversaw all visual design. Pretty Damned Fast was prized for its glossy style and was called “the leading tastemaker in women’s cycling fashion” by Bicycling Magazine. Since stepping down in 2016, PDF has transformed into something more utilitarian.
I have been working with LA based cycling brand Machines for Freedom since 2014. Their brand is one of the top in women’s cycling fashion. I strive to make their campaigns feel both luxurious and approachable.
Prickly Pals is a cactus shop located in San Marino, CA. I created this editorial for owner Carla Alcibar in 2017. The editorial highlights the quintessential LA vibe of the store while elevating plants from home decor to fashion accessories.